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This
is a comparative research and analysis technique for a group of variables
against a Standard or Benchmark. At Infinitum we do:
- “Competitive Benchmarking"
to compare a subject (country, entity, company, product, brand) against
its competition to uncover its real strengths and weaknesses;
- “Ideal Benchmarking" to
compare against a “Gold Standard,” model or ideal to uncover GAPS which
need to be filled to reach the ideal on each strategic variable.
In both cases, benchmarking allows to create a better foundation for positioning,
strategies and plans. It should be part of the Market Intelligence System of
any country, entity, or company.
The team of Infinitum has participated in various benchmarking studies, including:
- Countries: Guatemala, El
Salvador, Honduras, Nicaragua, Costa Rica, Panama, Chile, Dominican Republic,
United States, Ireland, China, Singapore, Malaysia, Thailand, Taiwan,
Philippines, China, Dubai, Turkey, Egypt, Tunisia, Morocco, Madagascar, Ghana,
Ivory Coast, Senegal, Mali, etc.;
- Sectors: horticulture, Food and
Beverages, Textiles, Apparel, Electronics, Medical Devices, Shared
Services, Call Centers, Tourism;
- Clients: Investment Promotion Agencies of developing countries, Consulting
firms, companies.
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