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Targeting
is justified because there is never enough time and money to reach all
prospects. Promotion efforts need to focus on a group of strategic prospects
that have the better possibility of purchasing our products and services.
Based on a series of tools, the experts of Infinitum have determined the
target segments and markets for Investment Promotion Agencies such as CINDE
Costa Rica or Bogota Region. CINDE’s case has been documented by the MIGA/World
Bank and United Nations as one of the models for targeting.
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