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Internationalization - International Markets Access & Development |
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This is an area where Infinitum excels. Tailored to your company's project needs, we develop a program as consultants, "hands-on" advisors, or "outsourcing subcontractors" in Costa Rica , Central America, The Caribbean, South America, the U.S. and Canada . This program typically includes all or some of the following:
- Project planning and timetable
- Business environment, regulatory and market practices intelligence
- Industry reports and Market potential research
- Specific primary research with potential customers and end users
- Storechecks: "see" what is available to your potential client in typical retailers who could be your direct customers
- Focus Groups: get it directly from the potential client or user
- Quantitative product/service tests: reduce risk while giving credibility to your offering
- Concept design and tests: develop your distinctive positioning
- Surveys and other types of market intelligence
- Entry strategy
- Guidance in concept and product development for new markets
- Financials, price, cost, margins, volume estimates, support
- Contact and negotiation with distributors or directly with potential clients
- Permits
- Making the initial exportation/importation
- Marketing support - see International Marketing & Sales section
- Monitoring
- Restaging
- Business and legal assessments and business/brand/product diagnostics
- Recruitment and assessment of potential partners
- Negotiations for franchises, representations, distributions, import-export
- Marketing and Sales outsourcing: this is a novel concept Infinitum created for companies who want to access international markets but do not have the required expertise, language skills, or cultural skills within the company. Infinitum has been delegated these functions with outstanding results.
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